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North
Carolina
Press
Media resources for TeachNC, the digital recruitment platform for North Carolina's next generation of teachers.
Press
Media resources for TeachNC, the digital recruitment platform for North Carolina's next generation of teachers.

TeachNC, in partnership with the North Carolina Department of Public Instruction (NCDPI), BEST NC and TEACH.org, was created to assist anyone considering teaching in North Carolina.

On this page:

"Better Work Stories" PSA Assets

Download TeachNC videos and/or radio spots for promotional purposes.

Victory (60 seconds)

"It was 1300 hours. My math class from 302 was in the trenches."

Camping (30 seconds)

"It was fourth period biology. ... Ms. Bell and I had them role-play a zombie virus outbreak."

  • TV Spots

    Victory (60 seconds)

    "It was 1300 hours. My math class from 302 was in the trenches."

    Camping (30 seconds)

    "It was fourth period biology. ... Ms. Bell and I had them role-play a zombie virus outbreak."

  • Radio Spots

    Bird Calls (30 seconds)

    "I was taking my science class on a virtual reality bird-watching expedition."

    Better Work Stories (15 seconds)

    "Looking for a job worth talking about? Teaching is creative, collaborative, intellectually challenging, and every day is new."


    Date Night (60 seconds)

    “Te ves bien. ¿Qué tal el trabajo? Pues, estaba dando clase de cívica… “

    Bird Calls (30 seconds)

    ““Estaba dando mi clase de ciencia con ayuda de una expedición en realidad virtual…“

    Better Work Stories (15 seconds)

    “¿Buscas un trabajo del que quieras hablar? Hazte maestro. Es un trabajo creativo y colaborativo que te reta intelectualmente.“

Says State Superintendent Mark Johnson

"From traditional district schools, to charter schools, to magnets and lab schools, there is great opportunity to have a fulfilling and fruitful career as a teacher in North Carolina. We have 2,500+ public schools in North Carolina’s 100 counties, but now there is one place to go to learn about becoming a teacher."

Logos & Descriptions for Press Use

View and download TeachNC logos and descriptions (full, 25-, 50-, 75-word versions).

Click a link below to download at full size.

  • TeachNC Logos

    Click a link below to download at full size.

  • Full Description

    Every student deserves an excellent education. And research shows that the teacher is the most important in-school factor contributing to a student’s success. But, schools in North Carolina are facing a dramatic shortage of teachers due to a 30% decline in enrollment at public teacher training programs.

    To address the critical need for teachers in North Carolina, the state Department of Public Instruction, BEST NC, school districts, universities and teacher training programs have come together to launch a new initiative called TeachNC.

    As part of this effort, TeachNC has developed a series of compelling PSAs that highlight the creativity and problem-solving teachers use every day. The PSA ends with an invitation to learn more about teaching in North Carolina at TeachNC.org, a one-stop-shop where individuals can explore whether teaching is a good fit for them, find a North Carolina training program and a job in a local school.

  • 25 words

    TeachNC, in partnership with the North Carolina Department of Public Instruction (NCDPI), BEST NC and TEACH.org, was created to assist anyone considering teaching in North Carolina.

  • 50 words

    TeachNC, in partnership with the North Carolina Department of Public Instruction (NCDPI), BEST NC and TEACH.org, was created to assist anyone considering teaching in North Carolina. As a statewide teacher recruitment initiative, TeachNC employs both a broad media campaign and a robust web platform to support teacher candidates in their quest to become a teacher.

  • 75 words

    TeachNC, in partnership with the North Carolina Department of Public Instruction (NCDPI), BEST NC and TEACH.org, was created to assist anyone considering teaching in North Carolina. As a statewide teacher recruitment initiative, TeachNC employs both a broad media campaign and a robust web platform to support teacher candidates in their quest to become a teacher. Popular services include free 1-on-1 coaching, teaching application checklists, fee reimbursements, end-to-end guides, and a scholarship database.

About the PSA Campaign: Teachers Have Better Work Stories

This broad media campaign highlights how the teaching profession is challenging, fulfilling and constantly evolving.

Message: Teaching requires you to be creative, innovative, collaborative and leverage your unique skills, background and passions every day.

Channels: Billboards, radio spots, TV PSAs, social media and display advertisements, and search engine marketing.

About the One-Stop-Shop: TeachNC.org

TeachNC.org offers everything prospective teachers need to evaluate teaching and take steps towards licensure.

  • 1-on-1 expert advice
  • How-to guides for getting licensed
  • Teaching program application checklists
  • Fee reimbursements and scholarships
  • Customized email and text reminders

Press Releases & News

Read about TeachNC in the press.

  • TeachNC Press Release

    North Carolina State Schools Superintendent Mark Johnson announces the creation of TeachNC. 

    Read
  • The News & Observer

    North Carolina State Schools Superintendent Mark Johnson announces the creation of TeachNC. 

    Read
  • Announcing TeachNC

    Your ultimate resource for becoming a teacher in North Carolina has launched!

    Read